Frequently Asked Questions

SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results (like Google). It involves improving various aspects of your site, such as content, keywords, and technical structure, to make it more appealing to search engines.

Why is it important?

• Increased Visibility: Higher rankings mean more people can find your business when searching for relevant services.
• Organic Traffic: SEO helps drive more unpaid, organic traffic to your site, reducing the need for paid ads.
• Credibility: Users trust search engines, and ranking higher builds credibility with potential customers.
• Cost-effective Marketing: Once optimized, SEO continues to bring in traffic over time without ongoing ad costs.

SEO is a long-term strategy, and the time it takes to see results can vary based on several factors, such as your industry, competition, and the current state of your website. Typically, you can expect to start seeing noticeable improvements in 3 to 6 months. However, achieving strong, sustainable results usually takes 6 to 12 months.

Factors influencing the timeline:

• Competition: Highly competitive industries may take longer to rank for targeted keywords.
• Keyword Difficulty: Ranking for highly competitive keywords takes more time compared to niche keywords.
• Website Quality: New or poorly optimized websites may take longer to show progress than established ones.
• Consistency: SEO requires continuous efforts such as content updates, link building, and technical optimization.

PPC (Pay-Per-Click) is a form of online advertising where businesses pay a fee each time someone clicks on their ad. It’s a way to buy visits to your website rather than earning them organically. The most common PPC platform is Google Ads, but PPC can also be used on social media platforms like Facebook, Instagram, and LinkedIn.

How it works:

• Ad Creation: You create an ad targeting specific keywords or audience demographics.
• Bidding: You set a bid, which is the maximum amount you’re willing to pay for a click. Higher bids and well-optimized ads increase the chances of your ad being shown.
• Ad Placement: When users search for keywords related to your ad, it appears at the top of search engine results (or on social media feeds) depending on your bid and ad quality.
• Pay-per-click: You only pay when someone clicks on your ad and visits your website.

Why it’s effective:

• Immediate Results: Unlike SEO, PPC can bring instant traffic as soon as your ads are live.
• Targeted Audience: You can reach a specific group of people based on their interests, location, or search terms.
• Control Over Budget: You set your daily budget and only pay when someone clicks, making it easy to control costs.

Yes, we specialize in Local SEO to help your business get noticed by customers in your area. Local SEO focuses on optimizing your online presence so your business appears in local searches, especially on platforms like Google Maps and local search results.

How we help:

• Google My Business Optimization: We optimize your Google Business Profile to improve visibility in local searches.
• Local Keywords: We target keywords that are relevant to your location and industry.
• Citations and Listings: We ensure your business information (name, address, phone number) is consistent across online directories.
• Local Backlinks: We build links from reputable local websites to boost your authority.
• Reviews and Reputation Management: We help you encourage customer reviews and manage your online reputation.

Getting started with Goprogen is easy! Follow these steps:

1. Contact Us: Reach out to us via our website goprogen.com, email, or WhatsApp to discuss your needs.

2. Initial Consultation: We’ll schedule a free consultation to understand your business goals and challenges, and recommend the right digital marketing, SEO, or website development services for you.

3. Proposal & Plan: Based on our discussion, we’ll provide a customized plan and a quote to get your project moving.

4. Get Started: Once you approve, we’ll begin work right away, keeping you updated on every step of the process.